Whether you decide to take a one-time class, picking up a new hobby, pursuing a higher education degree, or simply reading a book, it is of major importance that the Alpha continually learns. The Alpha prides himself on always being at the top of his game, and there is no better way to do this than by keeping a sharp mind. Almost every chapter found in our book relates to persuasion, charmingness, general intelligence, thinking on the fly, modifying thoughts, or a trait of a similar nature. In order to accomplish any of these, the Alpha has to keep his brain in top form. After all, it is a muscle, and the more we use it, the stronger it gets. The same may be said for the opposite end of the spectrum; use it or lose it.

No matter what you have decided to pick up, it will have an impact in at least one area of your life. For example, say you have decided to learn a new language, but are not proficient enough to apply it to any monetary or pleasure related purpose yet. You can still use this small amount of new knowledge as a conversational piece, an opener to a new love interest, or an ‘in’ when talking to others already proficient in the language. The same examples can be seen in any new knowledge that you gain. The Alpha understands that anything new he learns can be leveraged into conversation or application.

“If I don’t learn something every single day, it’s a wasted day.” -Leonard Lauder-

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